Project Overview

UNiDAYS at the time only exists as a coupon site to college students. With college being such a transformative time students needed a brand to be real, honest and meet them where they are at. We created a brand positioning and campaign that distinguishes UNiDAYS from their partners and gives students a reason to remain loyal.

WINNING CLIENT PITCH✨

Challenge

Take UNiDAYS beyond the discount.

Insight

In college, you craft the person you want to become through trial and error.

Strategy

UNiDAYS: the platform for student experimentation.

My Special Sauce ✨

As a former high school teacher, I conducting focus groups with my former students about the pain points of university life. Their thoughts lead to strong insights, a voice and global positioning to a brand that could have a large impact on their college career.

Global Brand Positioning

For college students across the globe

We are the brand of experimentation

That provides an enriched college experience through discounts, jobs, scholarships and internships

So that you feel empowered to try and try again

Because unlike other discount sites

We offer a relationship beyond the transaction

To solidify their new position in the market and reintroduce UNiDAYs to their target, we create targeted radio adds, and believed a new app refresh was the best way to show how this new brand messaging could exist for students.

Creative Concept

UNiDAYS helps you get the most out of your college years. It starts with discounts. But it goes far beyond that.

Awareness Campaign

Good Advice v. Bad Advice