BRAND REPOSITIONING
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REBRANDING CAMPAIGN
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COMMS PLANNING
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CREATIVE BRIEFING
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BRAND RESEARCH & ANALYSIS
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CREATIVE PRODUCTION
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EXPERIENTIAL
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ERG LEADERSHIP
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CREATIVE DIRECTOR
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BRAND CONSULTATION
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BRAND REPOSITIONING • REBRANDING CAMPAIGN • COMMS PLANNING • CREATIVE BRIEFING • BRAND RESEARCH & ANALYSIS • CREATIVE PRODUCTION • EXPERIENTIAL • ERG LEADERSHIP • CREATIVE DIRECTOR • BRAND CONSULTATION •
Hello, I’m Imani Adams.
Culture-First Strategist + Marketer + Creative
I am a seasoned and forward-thinking Creative Strategist recognized for pioneering culture-centric strategies that elevate brands in today's diverse landscape.
You could probably summarize my personality by looping A Seat At The Table & Beyoncé (Self Titled).
I specialize in harnessing data-driven insights to craft resonant campaigns and content, refine brand positioning, and foster meaningful audience connections.
Having a background in design, I use my nails as a canvas for my creative expression.
My expertise lies in not only understanding cultural nuances but also leveraging them to enhance brand relevance and resonance.
I’m a true girl from the south always looking to share culture and community with everyone.
PROJECTS
Brand Repositioning
UNIDAYS seeks to take their brand beyond the discount creating experiences unique to university students.
Creative Briefing
Inspire creative teams to create a campaign introducing a common product to an uncommon audience.
ReBrand Campaign
Revive a franchise losing market share by connecting to the culture of its roots.
Brand & Audience Research
Publish research analyzing uncovering the untold journey of an admired yet silenced audience.
Comms Planning
Amplify brand pilars and connect community through social action.
Creative Production
Create a culturally-relevant branded content series championing mental health.
CLIENTS
I’ve worked across an array of brands including entertainment, CPG , and financial industries.
